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January 23, 2008 - SurveyUSA, a nationally recognized polling firm, created their own “scorecard” for pollsters based on performance in the various primaries and caucuses that have taken place so far this year. Among national polling firms which poll races outside of their geographic location, InsiderAdvantage/Majority Opinion Research trailed only, (big shock) SurveyUSA, ABC News and Fox News for accuracy. All were within a fraction of a point in variation. Only a few regional universities who polled their own state scored better. In this ranking, InsiderAdvantage /Majority Opinion Research was statistically tied for 4th out of 25 firms being graded.
Firms making the top twenty were Mason-Dixon (at number 11); Zogby (12); Strategic Vision (13); CNN (17); Gallup (18), and LA Times at the bottom of the top twenty firms.
InsiderAdvantage and Majority Opinion Research partner on polling to combine unmatched elements of marketing research skill and political expertise to provide accurate election and issues polling. Additionally, the team has helped numerous organizations advance their agendas by providing a better understanding of the political and social landscapes they must navigate. |
