“Read MOR” is the theme of the book club that Erica Derr McMillian, Director of Qualitative Services at Majority Opinion Research, started this holiday season for friends, clients and associates.
The initial read for the club was A Clear Eye for Branding by Tom Asacker. This book demystifies the concept of branding and seeks to upend present ways of thinking to provide a branding framework to excel in a customer-controlled economy.
“I wanted to start the club off with an easy read that would bring some unconventional insight to the branding process that so many of our clients are engaged in today,” said McMillian. “I’m so pleased with the grateful response we’ve received to our sending this book, but my favorite part of our club is discussing the content of the book and how the learning from it can help our clients with their branding efforts.”
If you’d like to discuss A Clear Eye for Branding or if you’d like to join the book club, contact Erica Derr McMillian at erica@majorityopinionresearch.com. |
